A relatively small production company takes over the filming and post-production production, a larger studio provides financing, marketing and distribution of the film. Think of J.J. Abrams Bad Robot and Paramount Pictures who have such a partnership agreement. Strategic partnerships for integration are extremely prevalent in the digital age, as it`s always great to get different applications to work together or, at the very least, to communicate with each other. Referral agreements are probably the most fundamental and informal type of strategic alliance, but strategic marketing partnerships can be much more complex. The Strategic Partnership Agreement is entered into between two or more individuals in order to have the ability to make important decisions regarding the business unit. This type of agreement is also called a joint venture and partnership alliance. .