Without SEO, Google might rank stores that no one shops at in the very top spot of search results. Many companies think Google likes them that way and will be delighted with the visibility their results can give them. But that may not be the case.
You’ve been told that so-and-so has acquired 100% of a brand’s sales in the last 12 months. You wondered how long that could last. You’re looking at results like the following from Amazon and Google and wonder what the business is doing wrong.
Google has recently changed the way they rank stores by calculating a score from 1 to 100 for every search. This score becomes less valuable over time, which means a brand could be in the top spot for a few months, but if Google can’t prove that brand’s authenticity to a search, it will drop it to the bottom of the list.
Google has a website in which they outline how they calculate a certain score. Here’s a link.
Google does not rank search results based on ranking accuracy. Rankings are based on your business’s perceived value, relevant content and quality of your business’ ads.
A lot of companies have low scores because the website is so good. They are forced to put up a low number because their site has achieved the best rankings possible. But, the most important factor is your ability to maintain traffic.
One way to improve your search results is to invest a lot of time doing a lot of SEO or to hire a company to do it for you (check the website from this source). It really is the most effective approach to get your site to a point where it can have high visibility on Google. Just by doing some keyword research and creating an inbound link from your website to a different site, it increases the chances your search results will show up high. It is the equivalent of buying a new car and knowing that it could be noticed if the owner gets on a commuter train for work.